The AI Forward Broker By Chris Matthews
New Release · 2026

The AI Forward
Broker

The Five Stage Playbook for Running a Ridiculously Good Independent Brokerage

By Chris Matthews

The AI Forward Broker by Chris Matthews — book cover
£19.99 £4.99
243
Pages
10
Chapters
4
Free Bonuses
What You'll Discover
  • The SSAMM Method™ — Simplify, Systemise, Automate, Monitor, Manage. The exact five-stage sequence that stops you spending money on AI before you've fixed the mess underneath.
  • The Re-Keying Trap diagnosis — find the duplicated work eating your team's day before you automate it (because automating a mess gives you a faster mess).
  • Quote-to-bind in a fraction of the time — the workflow that turns hours of re-keying into minutes, mapped step by step.
  • Green/Amber/Red data classification — the only safe way to use AI inside a regulated brokerage handling client and market-sensitive data.
  • Champion, Operator, Sceptic — the three-person AI team you can build from your existing staff. No new hires. No "AI department".
What Readers Are Saying
SSAMM forced us to fix the process before we touched any AI. Quote turnaround halved inside the first quarter. The team finally stopped re-keying the same data into three systems. — James H., Commercial Broker Principal
This is the only book on AI in broking that respects how a regulated business actually runs. The Green/Amber/Red classification alone is worth ten times the price. — Sarah P., Managing Director, Independent Brokerage
4 Free Bonuses Included
Bonus #1

The SSAMM Method™ Implementation Kit

£97FREE
Bonus #2

Brokerage Prompt Library

£97FREE
Bonus #3

Governance & Monitoring Templates

£67FREE
Bonus #4

AI Readiness Assessment

£36FREE

30-Day Money-Back Guarantee. Read it, work through SSAMM, and if it doesn't change at least one workflow in your brokerage — full refund. You keep the book and every bonus.

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© 2026 Chris Matthews · RCM Publishing · ISBN 9781919416328